The nicotine in Nicotinell^® chewing gum is released a little at a time and absorbed through the lining of your mouth into your bloodstream. If you chew too quickly or for too long, you will swallow the nicotine with your saliva. It will be broken down in your stomach and wasted. Also, chewing the gum for only a couple of minutes without parking doesn’t allow the gum to help provide relief from cravings.

To ensure maximum effectiveness, make sure you follow the ‘chew and park’ method for 30 minutes.